Market Access Solutions
&
Positioning Strategies
Guiding businesses and institutions across 29 African Countries, the Middle East and The GCC since 2009
Headquartered in Ivory Coast with sales operations through the United Kingdom, North and Southern Africa, Anzul specialises in accompanying all cycles of investment and execution on the business side; and in strategising communications, public relations and branding on the government and institutional sides.
Our Market Access unit offers comprehensive solutions for joint-ventures deal brokerage, structuring partnerships, and opening up new export markets.
Our Positioning Strategy unit conceives high-level accelerated roadmaps for the brand development of regional banks, multi-stakeholder institutions, central governments, and cities.
Market Access Services
Monthly Retainer
We offer three levels of retainers for investors looking to enter new markets. Tier 1 retainer provides detailed sector mapping + influence mapping across target countries. Tier 2 retainer adds market access strategy on the top of the mapping. Tier 3 retainer accompanies clients with full support on execution throughout the investment term.
One-off Mapping
We offer standalone easily digestible portraits of the economic actors across all key industries, as well as the influence spheres shaping the business in question. On a sector by sector basis, we sell a well-rounded picture at each of the client’s target markets.
Ad Hoc Research
We offer the flexibility to respond to clients tailored briefs as per their due diligence needs, as well as wider environment scans around entities of interest. This services comes in three tiers: ordinary access, hard access, and tricky access.
Positioning Strategy Services
Brand Development
We design topdown strategies for country-level branding, city-level branding, and industry-level branding. Our positioning toolkits are conceived tightly in tune with shifting global economics, and our messaging caters for the complexity of multilateral geopolitical play.
Institutional Comms
We provide communication strategies for development banks pitching loans, for public institutions implementing economic policies, and for transnational organisations navigating their external and internal messaging amidst the crowded structures of member states, executive boards and key partners.
Private Sector Boost
We offer strategies for fundraising, for attracting investments, and for opening equity, be it an SME or a corporation. We also provide sales support and business development strategies for dynamic private sector players. Finally, we strategise on behalf of our clients to build solid and risk-sensitive positioning towards legislation, regulation and fluctuating costs.
“Entering new markets and placing a brand abroad both require that ground level grasping of the human in front: the decision maker, the entrepreneur, and the end consumer.
At Anzul, this granular and nuanced understanding is a passion and a profession.”
by Oualid Khelifi, Founder & CEO.